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Collaborative filtering : ウィキペディア英語版
Collaborative filtering

Collaborative filtering (CF) is a technique used by some recommender systems.〔Francesco Ricci and Lior Rokach and Bracha Shapira, (Introduction to Recommender Systems Handbook ), Recommender Systems Handbook, Springer, 2011, pp. 1-35〕 Collaborative filtering has two senses, a narrow one and a more general one. In general, collaborative filtering is the process of filtering for information or patterns using techniques involving collaboration among multiple agents, viewpoints, data sources, etc.〔 Applications of collaborative filtering typically involve very large data sets. Collaborative filtering methods have been applied to many different kinds of data including: sensing and monitoring data, such as in mineral exploration, environmental sensing over large areas or multiple sensors; financial data, such as financial service institutions that integrate many financial sources; or in electronic commerce and web applications where the focus is on user data, etc. The remainder of this discussion focuses on collaborative filtering for user data, although some of the methods and approaches may apply to the other major applications as well.
In the newer, narrower sense, collaborative filtering is a method of making automatic predictions (filtering) about the interests of a user by collecting preferences or taste information from many users (collaborating). The underlying assumption of the collaborative filtering approach is that if a person ''A'' has the same opinion as a person ''B'' on an issue, A is more likely to have B's opinion on a different issue ''x'' than to have the opinion on x of a person chosen randomly. For example, a collaborative filtering recommendation system for television tastes could make predictions about which television show a user should like given a partial list of that user's tastes (likes or dislikes).〔(An integrated approach to TV & VOD Recommendations )〕 Note that these predictions are specific to the user, but use information gleaned from many users. This differs from the simpler approach of giving an average (non-specific) score for each item of interest, for example based on its number of votes.
==Introduction==
The growth of the Internet has made it much more difficult to effectively extract useful information from all the available online information. The overwhelming amount of data necessitates mechanisms for efficient information filtering. One of the techniques used for dealing with this problem is called collaborative filtering.
The motivation for collaborative filtering comes from the idea that people often get the best recommendations from someone with similar tastes to themselves. Collaborative filtering explores techniques for matching people with similar interests and making recommendations on this basis.
Collaborative filtering algorithms often require (1) users’ active participation, (2) an easy way to represent users’ interests to the system, and (3) algorithms that are able to match people with similar interests.
Typically, the workflow of a collaborative filtering system is:
# A user expresses his or her preferences by rating items (e.g. books, movies or CDs) of the system. These ratings can be viewed as an approximate representation of the user's interest in the corresponding domain.
# The system matches this user’s ratings against other users’ and finds the people with most “similar” tastes.
# With similar users, the system recommends items that the similar users have rated highly but not yet being rated by this user (presumably the absence of rating is often considered as the unfamiliarity of an item)
A key problem of collaborative filtering is how to combine and weight the preferences of user neighbors. Sometimes, users can immediately rate the recommended items. As a result, the system gains an increasingly accurate representation of user preferences over time.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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